Social Media – Doing It Properly

Helping Businesses who are Doing it Badly Do it Well

One day last week I contacted an old client of mine who I’d done a stack of SEO for in the past. It had been particularly successful getting him to the top of Google for his products in Australia.

Not being a pushy character I’d left it at that, and in the subsequent 8 months, hadn’t mentioned to him that I & my colleagues had gone very hard into Twitter – I’d personally set up something like 35 twitter accounts & then in most cases had been running them part-time for my suite of clients since most of them (despite the best encouragements!) still struggle with the concept – or more pragmatically, struggle with finding the time to do it themselves.

The ex-client said, when I mentioned Twitter: “oh it hasn’t worked for us”. So I asked him for the link to his twitter profile – and as anticipated, he’d followed about 60 people and had about 50 followers – so I flicked him the link for just one of the twitter accounts we’re doing & he got the idea pretty quickly:

http://twitter.com/sydneycafes

Things are traveling at the speed of light as we accelerate into social media (though we still do SEO wickedly well) – and I’m glad to see that videos like the above help us give our new clients some sense of the buzz out there.

There are many proven benefits to Twitter which the vast majority of people don’t know about – for example here’s just 4:

1. Google registers each tweet which includes a link to your website as an all-important Inbound Link. Fantastic for improvements in SEO rankings as a valuable by-product of the primary function of the tweet – which is to bring immediate attention to your company and its products/services.

2. It enables you to build overseas markets which have previously been far more difficult to access.

3. By judiciously following leaders in your industry you have instant access to the cornerstones of their business strategies and can absorb hundreds of ideas which you can directly apply to your own business.

4. Once you are past 2000 followers, every day people will find you and follow you even if you merely do 1 tweet per day!

Feel free to email us about our new directions & how we can help your business massively expand its social media impact:

Stewart in Sydney – Agnes in Jakarta – Claire in Manila – Tanja in France – first port of call all via media@seotherapy.com.au

Some of the More Regular Twitter Accounts we’re Running:

http://twitter.com/sydneycafes

http://twitter.com/barsinsydney

http://twitter.com/barsinmelbourne

http://twitter.com/barsinperth

http://twitter.com/THAcollege

http://twitter.com/finefoodpages

http://twitter.com/ontrackretreats

http://twitter.com/SEOinAsia

Brand New Ones:

http://twitter.com/worldpartea

http://twitter.com/allerjean

http://twitter.com/seotherapy

I recommend you read other articles on the subject such as:

1. Eight Reasons why your Business must invest in Social Media

2. Marketing through Social Media has 3 important aspects

3. Seven ways Social Media is like an excellent first date

4. Retailers +Restaurants MUST SEE Video on Location Apps & People using App games http://bit.ly/btEhVk

5. SocialMedia Myths You Should Get Over Right Now - http://ow.ly/1WX3A

6. The Social Media TOS: ►T/rust ►O/rganize ►S/hare: http://j.mp/cr98R4

7. Being On Twitter Counts More in Google Search Results These Days: http://j.mp/a9JUbL

8. The Two Types Of Twitter Stars http://bit.ly/90IMnA

9. Is #Facebook Getting Bigger Than #Google? [STATS] - http://bit.ly/aylPcb

10. 6 Ways To Overcome #SocialMedia Burnout http://bit.ly/clG1fA

11. How To Set Social Media Goals http://bit.ly/9CdFU9

12. What Role Should Agencies Play In Social Media Marketing? http://lnkd.in/hWc3KF

13. 100+ Signs That You’re Addicted to Twitter http://bit.ly/aewFZc

14. Australia’s Top 100 Food Twitterers

15. 60 Mind Blowing Inspirational Twitter Backgrounds http://bit.ly/9GQlJ

16. 50 Power Twitter Tips http://bit.ly/cQswBw

17. What impact will Twitter’s new Places service have on this? 5 trends that will shape location marketing http://su.pr/1KeFBc

18. How a grandmother became an environmental activist with 10,000 Twitter followers http://bit.ly/ciB3gD

19. Don’t follow 2,000 people on Twitter right away – great twittertips for beginners http://ning.it/9maOLd

20. 9 Uber-Cool Things To Do with Your Twitter Account:http://j.mp/9lsA3o

21. What to tweet for small business owners: http://askaaronlee.com/what-to-tweet-for-small-business-owners/

22. Harnessing the Power of Facebook to Attract Fans to New Brands http://bit.ly/a519St

23. Using Social Media to Build Your Tribe http://www.biztimes.com/news/2010/1/8/use-social-media-to-build-your-tribe

24. Why it’s important to train your staff on social media http://bit.ly/bjTWb5

25. Facts and Figures on Twitters Amazing Growth of over 1300% http://bit.ly/2wfIgP

26. 5 Steps to a Social Media Avalanche of Customers http://bit.ly/ctRZOB

27. Twitter gets more local by launching location function: Twitter Places http://bit.ly/cIFCI3

28. Only 29% Of Companies Have A Social Media Policy: Is Your Company At Risk? http://bit.ly/b8hZzT

29. How Four Seasons Hotels Use Twitter http://bit.ly/bgqqmu by @AskAaronLee

30. Social Media Breeds New Field of “Experts” http://bit.ly/8YCsV8 by the Sydney Morning Herald.

31. Manage Your Twitter Account Better With These 6 Twitter Tools: http://j.mp/aBaJeC from @Twitter_Tips

32. Must-hear ABC Radio social media podcast http://bit.ly/bZ4OTD

33. Twitter Does It Again, Reaches Rate of Nearly 200,000 Tweets Per Minute!! http://j.mp/d9RduT

34. How does Google Caffeine work and how will it affect SEO and social media? http://bit.ly/aFQ4T3

35. Make an Efficient Twitter Background http://ow.ly/sWKH

36. Coke All Atwitter With Twitter http://bit.ly/cdis4T

37. Your First Year on Twitter – 10 Significant Milestones http://bit.ly/d5dYXy

38. 9 Tips to build your reputation on Twitter like Guy Kawasaki http://is.gd/ajuEX

39. The Four Most Important Uses of Social Media for B2B http://j.mp/d2uh6g

40. 52 Cool Facts About Social Media http://j.mp/9L5D36

41. Beyond That Little Thing Called Tweets – another great article by @AskAaronLee: http://bit.ly/9K1zNL

42. 5 Warning Signs of a Weak Social Media Strategy http://bit.ly/9QVVb8

43. 30 Twitter Tools For Managing Followers http://j.mp/9ytvLW

44. Doctor’s Guide to Twitter 52 Useful Tips & Tools http://bit.ly/cVDy5a

45. 22 Essential Social Media Resources You May Have Missed http://bit.ly/bawb9B

46. Social media does not just take place online http://j.mp/aRDh9f

47. 4 Tips For Building An Amazing Twitter Community http://j.mp/cJW0ke

48. Social media explained by a 9-year-old in one sentence http://bit.ly/aXJQjb

49. 5 Ways to Clean Up Your Social Media Identity http://bit.ly/ckB6mG

And bear in mind such comments by prominent online operators such as:

“For business it’s no longer the question “should we do social media?” but “how well should we do social media?”

“If you’re not doing social media your business may well be dead in 5 years”

“We’re heading towards a period where social media may precipitate the death of the open web.”

~ by seotherapy on June 14, 2010.